The search algorithm undergoes about a thousand changes per year; it is constantly changing and evolving. Every year, Google makes appropriate changes in its search algorithms to ensure that it is up to date and provides the searchers with the most relevant answers for their search queries.
These changes are not just some random handful updates but rather comprise of both minor and major changes and developments. They aim at providing the searchers with the best possible search results.
For a content marketer, it is important to stay tuned with the latest changes in the search algorithm. Think or search for ‘SEO agency India’ and you can bet that they keep track of all changes that occur in the Google search algorithm.
Being aware of these changes and then changing your strategies following these changes is what keeps you at the top of the game. So, let’s have a look at how the search algorithm has changed over the years.
The End of Poor-Quality Content with the Panda Update
The Panda update, introduced in 2011, was aimed at preventing the sites having weak/poor content from showing up in the first-page search results of Google.
It helped in removing the sites and pages containing poor quality content from the search results by checking the content for originality, in-depth information, authority, trustworthiness, spelling and grammatical errors and then decided their Google ranking.
The unnecessary ad content and other useless information, which was present on the page yet were not relevant to the search topic, was also checked.
It compelled the content marketers to improve the quality of their content and thus helped in making Google search better than ever before.
By providing high-quality content to the searchers, it helped in completely satisfying every query of the searchers. It was in March 2012 that the Panda update became a part of Google’s core search algorithm.
A Big ‘No’ to Lower-Quality Linking Schemes with the Penguin Update
The Penguin update was introduced in 2012 for eliminating the sites having low-quality backlinks spamming the search results. Links were a big factor in deciding the site’s ranking. Many content marketers thus indulged in manipulative link schemes to reach the top of search results.
The development and purchase of poor-quality links and stuffing unnecessary keywords into the content were techniques that were applied to rank better.
This created a lot of frustration among searchers because of the untrustworthy search results generated as by purchasing links and comments, anybody could claim to be the best ‘digital marketing services in India’.
So, the Penguin update checked for all this and improved the quality of Google search results tremendously. In 2016, it was incorporated into Google’s core algorithm.
The Pigeon Update
With this update, Google was able to connect its local algorithm with the traditional web algorithm. The Pigeon update narrowed the search radius as the results favoured those businesses, which were closest or nearest to the web location of the searcher. It emphasized the need for a strong organic presence among the local businesses. Thus, local businesses were compelled to improve their organic presence and visibility. It was introduced in 2014; ever since, local searches have become more location-specific than ever before.
The Humming Bird Update
Announced in 2013, the Humming Bird update was introduced to understand the true intent of the searcher behind making any search query.
This helped in providing the searchers with better and satisfactory results. It emphasized on listing the most relevant results by understanding the real purpose of the query.
With this, the searchers’ queries were no longer viewed just as a mere set of keywords or phrases but rather its meaning and intent were considered.
Attempts were made to satisfy their queries in the best possible manner. Rather than showing answers for random words typed by the searchers, Google tried giving them effective solutions for their queries and problems.
Thus, this helped in making Google search more helpful and better than ever before. It was successful in gaining the trust and confidence of the searchers.
Mobile Optimization of Sites Is a Must for Content Marketers and Digital Marketing Services in India
Google tried everything it can to emphasize the significance of optimizing websites for mobile users. It is calculated and very well-stated that every year Google hosts more mobile queries as compared to desktop queries.
So, it is important to make the search engine results mobile-friendly. Thus, the mobile-friendly update highlighted the importance of making your sites compatible with mobile devices.
These are the various changes and updates that happened in the search algorithm. Content marketers need to keep track of these, as well as the new updates and changes that Google makes every year in its search algorithm.
If Google is constantly evolving and changing for the better, then we should also strive for improvement using more effective and powerful strategies.
By adhering to these updates and optimizing their content by following these changes, the content marketers, SEO agencies and digital marketing services can assure great success for their work.