5 ways for effective branding at business events

Now a days, a lot of people believe that experiencing new things is vital to living a content life. A successful event gives your brand an immense publicity and acquisition of clients and your brand stand above your rivals. If you are a businessman or Internet marketer and promote your brand on the internet by cutting through the noise of your competitors then follow these advertising tips that help you to put your brand name on every Tom, Dick, and Harry’s lips especially if you have a plan to work with a limited budget. The definitive marketing goal is that people think about brand and know your company when they are going to purchase. Above all, you need to know what kinds of events will reverberate with your client base, implement these ideas that increase your brand awareness and profitable for your business with your traditional advertising strategies. Here we will discuss 5 ways for effective branding at business events to get people talking. These ideas will definitely stand out your brand from the crowd.

Convert website traffic into attendees:

Your website and event page sell out your event by converting the website visitors into attendees. People usually evaluate the event with emotional mindset when they initially discover your festival, trade show, conference, and event. Actually, they are searching for a worth attending event and they think about the experience they will get from this event.  Your event page or website can help your attendee’s decision-making process. Use these tips to convert the website traffic into attendees.

  • Use captivating images with some social proof that increase the chance more peers attend your event.
  • Create interesting and informative FAQ page and consider making key event details with more answers.
  • Make the process of ticketing easiest for the people to get more event tickets.

Social media:

Create buzz before your event on Facebook, LinkedIn, Twitter, Google+, Pinterest, Instagram, Snapchat, YouTube and Reddit as 71% internet users are using social networks around the globe these days. Choose each of these social media channels to get more attendees by effective branding using unique ways of engagement.

Trade Shows using rental iPads:

The event planner attends the trade shows and exhibitions and interacts with the prospective customers and vendors. Some events do not only provide you a noticeable presence but also provide some perks that can be more worthy than exhibitor’s dues such as a list of event attendees. So, printing up some brochures and flyers as well as iPad rentals for their corporate events and give them A-list attendees. Alternatively, you can collaborate with other vendor and share space to have the protuberant presences for your next event.


The right Search engine marketing and search engines optimization strategies such as Google Ad Words and Bing advertising can make your event stand out from the crowd. It is the most effective method to drive the visitors to your website and tell them about your brand. You can easily bid on a confined keyword for example if you are an event planner in San Francisco, you can bid on localized keywords like “Hire iPad rental for corporate event in San Francisco, “iPad rental in San Francisco”, “San Francisco iPad rentals” to drive more search visitors to your website. On the other hand, you can optimize the title tags of your website with keywords and links the building mentions to your site that can assist you to increase your organic search engine rankings.

Offer coupons:

Give away is one of the best ways to captivate the new clients especially if give away are coupons because offers tons of discount to the customers. This is a great way to expand your client base and generate return visits like if you give discount coupons to them, there is a great possibility that they’ll be back to get your future offers.


It’s a right time to put the strategic brand definition into your business for long-term success. So, get your target audience and build your brand awareness this year using these 5 effective branding methods for your business events. How do you define your brand’s unique features? Share your thoughts and experience in the comment section.

Tahir Awan

Tahir Awan

Tahir Awan is a man behind Pakistan's top rated digital marketing agency, SERPk.com. He is a digital marketing geek. Most of his writing are about digital marketing or how to become a successful and better entreprenuer. Follow him on social media to know more about Tahir.