Are you an online seller? Do you suffer a lot from the competition? Do you find it difficult to compete with the online business? If you just answered a YES! Then this piece of write-up could be the solution to all your worries.
The occupied daily life with the increased purchasing power, much use of technology and easy availability of products and services on the online service market has given the online business a boom. Be it a mobile or DTH recharge or the payment of electricity bill or shopping the daily needs; online business service is everywhere. It has benefitted to the buyers and sellers both. For any purchasing need, we don’t prefer going to a shop, mall or a counter. With just one click; anything can be ordered anywhere for being carted to the place of your choice. All you need is an active internet power, the need or mood to purchase the products and services and the willingness to pay for them. The fundamental difference between a seller and a buyer is of identity. With identification; any seller can create customer loyalty and brand awareness. Thus, convert these into repeated customers. It is only through the repeated and new customers any online business can flourish.
Below discussed are eight ways through which an online business can sustain in the competition for the long run ensuring regular business growth:
- Content Writing
It is only the content shared on the website that decides either you are going to get a customer or not. The content over the portal should be clear, concise, concrete and classifiable. It should be written in a straightforward language to be understood by all the readers. Avoid the use of jargons or confusing words that are not self-explanatory. Terms and Conditions related to the product should be stated in simple, short and bullet form. There should be any hidden or double meaning statements so that after selling of products no confusion should take place. To retain customers for long-term, policies and procedures regarding the return of the product and refunds to be initiated should be mentioned explicitly. Content should correct and complete. It should not only be logical and informative. The simple the words used in website content, the more its reader. Readers should revisit your website and be happy with the information on it. And Yes Avoid Plagiarism.
Customers should be aware of your website. This could be done with appropriate marketing strategies like:
- Sending emails to potential buyers with a call-to-action. They should be politely urged to visit the website of your online business.
- Offer the customers or audiences the free coupons or discount codes for visiting the site for the first time.
- Make them happy and ask them to refer the website to their friends and family. Gift them a Referral coupon for this purpose.
- Provide them with the free home delivery or discounts on their first purchase after being registered on your website.
- Having easily downloadable apps will make shopping chase easier.
These ways could be beneficial for increasing the number of online buyers for your business service.
Always keep an eye on your competitors. Take note of what they are selling, what they are offering, how are they pulling customers towards them, what attractive deals they are providing and what is making them outstanding. This will help you in planning your strategies accordingly. The fair competition will always give you a chance to be better than what you are.
- Keeping Proper Records
The customer database should continuously be kept maintained by making use of various data management software that are regularly updated using great technology. Accurate records of the activities and purchases that customers are purchasing should minutely be noted. You can also set a reminder to recall them about a particular product’s re-purchasing. Have a check about the products in demand. Share all the information about the festive or end of season’s sale, the weekend offers, and purchasing offer via email. Send an email about any new addition to your product line. Keeping records doesn’t mean misusing it, customers records should always be kept confidential.
The website should be checked and updated at regular intervals. Make addition or subtraction to the product line according to the season, festival and customer’s need. Follow what is trending and get your website updated with newest trends. It is also advised to keep modifying and updating content over the time. The regular visitors should feel the newness whenever they visit. This would keep the level of excitement on the higher side.
It is another vital tool to reap the online business benefits. Making use of customer’s feedback is highly recommended. It is through their feedback; you can have an idea about the improvements in current products and services offered, any demand from their end, the complaints regarding the product selling and delivering etc. You need to keep moulding your selling techniques according to customer’s needs. To match to their expectations is merely possible through customer’s feedback. Always remember your competitor is just one click away and he is ready to grab the opportunity to attract your customers.
- Timely Delivery
On or before schedule time delivery of products should be attempted to please the buyers. Never delay it; the customer might get annoyed or angry with late delivery. Include easy payment options like cash on delivery, net banking, Paytm and other payment sites. Easy return or exchange option should always be there.
- Customer Service
Provide a good after and before sales service to the customers. There should be a separate department for taking care of complaints and questions. Any complaint should be resolved before any delay. The Customer care team should be equipped with all answers to satisfy customers on call.
To make your online business service sustain for long-term above eight ways need to be considered. The digital sustainability of any online business is a critical part to be handled. If you haven’t looked upon any of these areas, then it’s time to make changes and improve your website. Online selling is a right way of earning more profit but always remembers gaining customers, and building an online brand reputation is challenging and multifarious.